W. Ma

WORK

A collection of my works.

West Elm

I began working with West Elm in March of 2021 as a Digital Production Designer. My work consisted of creating new ad units for weekly promotional material for their social accounts, email newsletters, and category page updates. This would include content layout and curating image crops and features to match the rest of the site and brand’s updates.

Besides marketing material, I was also responsible for the monthly “Tastemaker” page updates - a main feature page on the website that highlight a collaborative effort with West Elm and an outside influencer with select products.

 

  • TIMEFRAME: 2021

  • TOOLS: Adobe Suite

 
 
 
 
 
 
Marketing DesignWilson Ma